A) fixed annual budget B) suitable for long-range planning C) priority given to role of promotion as an investment D) calculated to reflect what the company can spare for marketing … This prevents the audience from getting a misleading idea about the ad or its contents. Marketing Strategy = The marketing logic by which the business unit hopes to achieve its marketing objectives. Which of the following is a similarity between trade sales promotion and consumer sales promotion? The Proportion Of Repeat Purchasers To Initial Purchasers Grows. PR creates news releases and sends them to news media in hopes they will be run. In a journalistic style it talks about the safety, efficacy, and reasonable price of the product. For example, many ads that appear in newspapers look like news articles: same typeface, appearance, use of columns, etc. Direct marketing also provides privacy —the direct marketers offer and strategy are not visible to competitors. which of the following is a characteristic of magazine ads they offer for potential gain prestige ads in magazines that utilize pop ups, heavy inserts, talking ads, or other distractions attract a readers attention are doe,times referred to as Glenda, a sales representative for Revo Appliances Inc., had to deliver a presentation on her company's latest offering: an innovative food processor. For example, an article that looks like a news article discusses a weight-loss plan. 4. B) Customers are unaware of their needs. As a social media user, Monette would best be characterized as a _____. Which of the following is a difference between pioneering advertising and competitive advertising? _____ are websites that allow consumers to post, read, rate, and comment on opinions regarding all kinds of products and services. It should come from a publicly functioning and registered body. It rewards these customers by giving them gift coupons and cash prizes. Value communication. Identify a true statement about sales force training. A) They develop strategies to change the marketing environment. But advertisers cannot say anything in an uncontrolled manner. What Are the Characteristics of Marketing Channels?. Which of the following is a characteristic of services marketing? People who buy a competitor's product most or all of the time are price buyers. If an ad is created and placed in the media, the costs of … 8. In fact the whole idea of advertising is to establish contact between the advertiser and the prospective consumer. Which of the following is most likely a characteristic of firms that adopt a reactive approach toward the marketing environment? Which of the following statements correctly reflects a characteristic of public relations as a marketing communications tool? Add your answer and earn points. Direct marketers can use a large variety of tools to reach potential customers, from traditional face-to-face to Internet on-line selling. C) Its production is majorly tied to a physical product. In this case, which of the following strategies should be adopted by Threads Inc.? It is a periodic activity and must be conducted regularly. c. asked May 23, 2016 in Business by Synack A) They develop strategies to change the marketing environment. A door-to-door salesperson or a reporter who takes personal interest in giving publicity to a product of service may at times indulge in an uncontrolled exercise of his imagination. People who think advertising is an art say that the basic purpose of advertising is persuasion and “persuasion is not a science, but an art” But the other school led by Hopkins has more appeal to managers, sets up advertising as something that can be controllable, capable of rationalization and objective management, and ultimately freed from risk. 0. _____ is a form of advertising designed to influence demand for a specific brand. Which of the following statements is true of sales promotion? Bag TV uses _____ to promote its television programs. What are the Main Coal Producing States in India? Which one of the following is not a characteristic of the target markets in B2B marketing? asked May 24, 2016 in Business by Emily A) Companies understand customer needs even better than customers themselves do. A reasonable person might perceive the “article” as having been written by a reporter who had investigated weight-loss programmes and decided to objectively discuss this particular one. 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